How did you attract/address your audience?

Though researching the demographics Table and existing music magazine in my chosen genre I was able to find at the majority of the target audience would be categorised in the E demographic category. Baring this in mind, I decided to price myn magazine at £2.50 so that it would attract the teenagers - students in the E categorisation.

I also discovered through my research that the majority of my chosen target audience are interested in music festivals such as Leeds Festival and Reading Festival, this is why on my magazines front cover, i used a competition sell line to interest my readers. To attract my audience, I have used a young aged model which would appeal to the female population as they would be able to relate to her more. The use of the medium length shot of the girl also shows the girls face and arms showing that she is determined to overcome something allowing others to relate also linking with the main coverline. By using a large masthead, it makes it stand out from the rest of the text allowing it to appeal more to my target audience rather then attract them to other magazines. I also attracted my audience by using a conventional layout, as this would appeal more to readers who already read existing modern rock magazine.

After completeing my music magazine, I used audience feedback to see how i could improve my magazine further by asking 10 people out of my target social groups. Below are the completed feedback forms:


From using these audience feedback, I was able to develop my magazine further by changing the layout of the front cover and adding more articles to the contents page. The audience feedback was useful to conduct as by gaining feedback I was able to improve my magazine but also hear what people that would buy my magazine would think of it.